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LAW LOGS > Blog > Civil Law > Torts > 5 Things You Got Wrong About the Honey Lawsuit
Torts

5 Things You Got Wrong About the Honey Lawsuit

Reo r
Last updated: January 6, 2025 4:08 am
Reo r
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5 Misconceptions About the Honey Lawsuit
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The Honey lawsuit has been making waves in the creator community, sparking debates and raising questions about its implications. Yet, as with any high-profile legal case, misconceptions abound. From who’s involved to what’s at stake, much of the discussion has veered off course. As an experienced attorney and a seasoned content creator, I’m here to set the record straight. Let’s dive into the five major misconceptions about the Honey lawsuit and clarify what’s happening.

Misconception 1: Legal Eagle Is Leading This Lawsuit Alone

The Truth: This is a collaborative effort involving top legal experts.

One of the most pervasive myths surrounding the Honey lawsuit is that Legal Eagle, a popular legal content creator, is single-handedly taking on this case. While Legal Eagle has been vocal about the issue, the lawsuit is far from a one-person show. Attorney Tom Kirker and his firm, EKM Law, are key players in this legal battle. EKM Law is a top-tier class-action law firm with a track record of successfully litigating complex cases.

As Attorney Tom clarified, Legal Eagle’s involvement is more about raising awareness and mobilizing creators than handling the day-to-day litigation. In fact, Legal Eagle even mentioned this partnership in a video, though some viewers may have missed the context.

Key Takeaway: The Honey lawsuit represents a collaborative effort by experienced attorneys and advocates working together to fight for creators’ rights.

Why This Collaboration Matters

The involvement of a specialized law firm like EKM Law ensures that the case is handled with the expertise and resources it demands. PayPal, Honey’s parent company, is no small opponent, and taking them on requires a team effort.

Misconception 2: The Lawsuit Represents Consumers

The Truth: This lawsuit focuses exclusively on creators and affiliate marketers, not consumers.

Another common misunderstanding is that this lawsuit aims to represent consumers who use Honey. While Honey’s practices may indeed impact consumers, the current case is solely about the harm caused to creators and affiliate marketers. The lawsuit alleges that Honey’s practices undermine affiliate earnings by circumventing traditional affiliate links and negotiating undisclosed deals with merchants.

Why Aren’t Consumers Included?

Consumers are not part of this lawsuit due to Honey’s terms of service, which include arbitration agreements and class-action waivers. These clauses make it nearly impossible for consumers to band together in a class-action lawsuit. However, individual consumers may still pursue arbitration claims if they believe they’ve been wronged by Honey’s practices.

Key Takeaway: This case is about creators and affiliate marketers, not consumers. However, consumers may have separate legal avenues in the future.

Misconception 3: Class Certification Is Automatic

The Truth: Class certification is a rigorous legal process that requires court approval.

Many people assume that filing a class-action lawsuit automatically certifies it as a class action. In reality, class certification is a separate and critical step in the legal process. For a lawsuit to proceed as a class action, the court must approve the class definition and determine that it meets specific criteria, such as commonality and adequacy of representation.

The Challenges of Class Certification

PayPal’s legal team will likely challenge the class certification process aggressively. They may argue that the alleged harm varies too much among creators to constitute a single class. The plaintiffs’ attorneys will need to present compelling evidence to counter these arguments and demonstrate that the case meets the legal requirements for class certification.

Key Takeaway: Class certification is not guaranteed, and affected creators should actively participate in the process rather than assuming they’ll be automatically included.

Why This Step Is Crucial

Without class certification, the lawsuit cannot proceed as a collective action. This would force individual creators to file separate lawsuits, significantly reducing the case’s overall impact.

Misconception 4: This Is an Open-and-Shut Case

The Truth: Legal battles against corporate giants are never straightforward.

Some people believe that the Honey lawsuit is a straightforward case of creators versus a dishonest platform. However, legal cases—especially class actions against well-resourced corporations like PayPal—are rarely simple. Honey’s legal team will likely employ every possible defense, from challenging the allegations to leveraging arbitration agreements.

Key Legal Hurdles

  1. Arbitration Agreements: Many creators may have signed terms of service agreements with arbitration clauses, which could limit their ability to participate in the lawsuit.
  2. Proof of Harm: The plaintiffs will need to provide concrete evidence that Honey’s practices directly harmed their earnings.
  3. Complex Legal Frameworks: Cases involving affiliate marketing and online platforms often navigate uncharted legal territory, making the outcome unpredictable.

Key Takeaway: The Honey lawsuit is far from a slam dunk. It will require a meticulous legal strategy and substantial evidence to succeed.

Misconception 5: Massive Payouts Are Guaranteed

The Truth: This lawsuit aims to address systemic issues, not deliver instant financial windfalls.

Many creators and observers have high hopes for a substantial financial settlement. While financial recovery is certainly a goal, the primary focus of this lawsuit is to address the systemic issues in Honey’s business practices. As Attorney Tom emphasized, setting realistic expectations is crucial.

What Creators Can Expect

  1. Potential Financial Compensation: If the lawsuit is successful, affected creators may receive financial compensation. However, the amount will depend on the court’s findings and the size of the class.
  2. Policy Changes: A successful lawsuit could force Honey to change its practices, creating a fairer ecosystem for creators and affiliate marketers.
  3. Long Timeline: Class-action lawsuits often take years to resolve, so patience is essential.

Key Takeaway: While financial compensation is possible, the real victory lies in creating a more transparent and equitable system for creators.

What’s Next for the Honey Lawsuit?

The Honey lawsuit is still in its early stages, and much remains uncertain. However, its implications could ripple across the creator economy, influencing how platforms interact with affiliate marketers and content creators.

How You Can Get Involved

If you’re a creator or affiliate marketer affected by Honey’s practices, consider reaching out to the legal team handling the case. Your involvement could strengthen the lawsuit and help ensure a fair outcome.

Final Thoughts

The Honey lawsuit is a landmark case for the creator community. By addressing these misconceptions, we hope to provide a clearer understanding of what’s at stake and how this case could shape the future of affiliate marketing and creator-platform relationships.

Stay tuned for updates as the case progresses, and let us know your thoughts in the comments below. Together, we can advocate for a fairer digital ecosystem.


FAQs About the Honey Lawsuit

What’s the core issue with Honey?

Honey allegedly undermines affiliate earnings by negotiating undisclosed deals with merchants and bypassing traditional affiliate links.

Can consumers take legal action?

Yes, but only through individual arbitration due to Honey’s terms of service.

Who is leading the lawsuit?

The lawsuit is a collaborative effort involving Legal Eagle, Attorney Tom Kirker, and the EKM Law Firm.

How long will this lawsuit take?

Class-action lawsuits often take 2–5 years to resolve.

What’s at stake for creators?

Financial recovery, policy changes, and a more equitable ecosystem for affiliate marketing.

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By Reo r
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As a marketing expert with 4 years of experience in the digital marketing field, I specialize in SEO and help companies increase their online visibility, drive more traffic, and boost their sales. With a track record of success, I have a proven ability to improve clients' SEO and drive sales
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