Vegamour Lawsuit: Latest Updates and What You Need to Know

Vegamour, a well-known holistic hair wellness brand, has been in the spotlight for more than just its hair growth products. The company has faced multiple legal challenges in recent years, including allegations of misleading advertising, website accessibility issues, and even a wrongful termination lawsuit. If you’ve heard about a Vegamour lawsuit and are wondering what it’s all about, this article will break down the key legal issues the company has faced.

Vegamour’s Advertising Claims Controversy

One of the most significant legal challenges Vegamour has encountered revolves around its advertising claims. The National Advertising Division (NAD), a self-regulatory body under the Better Business Bureau (BBB) National Programs, challenged Vegamour’s marketing claims for its Gro Ageless Anti-Gray Hair Serum. This product was marketed as a solution to delay gray hair and support hair growth, which drew scrutiny from regulatory authorities.

Why Was the NAD Involved?

As part of its routine monitoring program, NAD reviews advertising claims across various industries. In Vegamour’s case, the organization took issue with social media posts on Facebook and Instagram that directed users to reviews claiming:

• “FINALLY a serum that can delay grey hair. Does it Work? We tried it and here’s our review.”
• These posts linked to external review sites, raising concerns about whether these reviews represented independent and honest opinions.

Resolution of the NAD Challenge

Rather than engaging in a prolonged dispute, Vegamour opted to remove the questioned social media posts and discontinue the advertising claims in question. As a result, the NAD dropped its inquiry without reviewing the advertising claims on their merits.

Vegamour’s Website Accessibility Lawsuit

Another significant lawsuit against Vegamour involved allegations of website inaccessibility for blind users. In August 2020, a plaintiff named Barbara Blejewski filed a lawsuit in Connecticut federal court, later transferred to California, alleging that Vegamour’s website violated the Americans with Disabilities Act (ADA).

Key Allegations in the Lawsuit:

• The homepage dialog box contained inaccessible elements for screen readers.
• The “one-time purchase” option for products was unavailable to screen reader users.
• A 15% discount for first-time orders was not announced for screen reader users.

Outcome of the Accessibility Lawsuit

Vegamour settled the case in January 2021, leading to updates on its website to improve accessibility. The settlement’s details were not disclosed, but it resulted in ADA compliance improvements.

Wrongful Termination Lawsuit Against Vegamour

In November 2022, an ex-employee filed a wrongful termination lawsuit against Vegamour in Los Angeles County Superior Court. While details of the case remain limited, it is still pending in the legal system. This lawsuit could have significant implications for Vegamour’s employment policies and workplace environment.

Consumer Complaints: Subscription and Product Effectiveness Issues

Beyond official lawsuits, many customers have raised concerns about subscription issues, product effectiveness, and customer service. Common complaints include:

• Difficulty canceling subscriptions: Customers report being enrolled in auto-renewal programs without clear consent and facing obstacles when attempting to cancel.
• Increased hair shedding: Multiple users have shared experiences where Vegamour’s hair products allegedly worsened hair loss instead of improving it.
• Complicated return process: Some customers outside the U.S. reported that returning products involved costly international shipping fees.

One Reddit user claimed: “They signed me up for recurring monthly charges without my knowledge, and it was a nightmare to cancel. I had to cancel my credit card to stop them.”

Another stated: “The shampoo worsened my hair shedding, and the return process was impossible. Vegamour is a total scam.”

The Bottom Line: What Consumers Need to Know

While Vegamour continues to market itself as a leader in natural hair growth solutions, the company has had its share of legal and consumer-related issues. Here’s what potential customers should keep in mind:

• Advertising Scrutiny: The NAD challenged Vegamour’s hair serum marketing claims, leading to the removal of questionable advertisements.
• Website Accessibility: A lawsuit led to ADA compliance improvements.
• Pending Employee Lawsuit: A wrongful termination case remains unresolved.
• Consumer Concerns: Many users report dissatisfaction with product effectiveness and customer service.

If you’re considering purchasing from Vegamour, it’s essential to read unbiased reviews, check the cancellation policies, and be cautious about subscription plans. As always, consult a dermatologist or hair care expert before investing in any hair growth product.

Have you had any experiences with Vegamour? Share your thoughts in the comments below!